Benefits of using an Event App
Mobile Event Apps have been used by event planners and conference organisers for a few years now. With the widespread use of the smartphones (in 2011 there were more than 21 million users, while for 2018 it is forecasted that there will be a total of 46,4 million users) it is now easier than ever to provide a paperless event guide for any kind of conference, big or small.
Using a mobile event app cannot only provide an excellent in-event experience for the attendees, but it is also the perfect way to offer a customisable, hassle-free tool with many benefits for both parties, organisers and event audiences.
On top of that, it enables the event organisers to monetise the use of a mobile event app, increasing the return on investment, by partnering with other companies interested in reaching the target audience. So the increasing use of this technologyfor the multiple events taking place in today’s corporate events industry should surprise no one.
Yet there are a few event organisers not entirely convinced of the advantages of this tool, just because of a single factor: the upfront cost to invest before the event takes place.
Here are a few of the benefits of the use of an Event App:
1.- Be where your audience is: 87% of mobile time is spent on apps (3h a day).
2.- Save money: despite an initial investment, it’s an effective way to save money (in printing leaflets or hand-outs, reducing the staff during the event -checking-in the participants, or assisting them).
3.- Sponsorship opportunities: 75% of sponsors are constantly looking for new partners. And 86% of planners will be using event apps in 2017. So it’s a matter of finding the right partnerships for each of the events.
4.- Real time updates: last minute changes of speakers, conference rooms, or schedule, won’t make it a nightmare for the companies hosting the events. Just a simple change in the back-end platform and the Agenda is updated in a matter of minutes. Push notifications enable sending messages to the app users, so no-one misses anything.
5.- Facilitate connections: a built-in networking feature will ease connections with your peers. 75% of attendees consider that making connections is important during trade shows and conferences.
6.- Reduce stress/Save time: especially important, as it is well-known that event planner is one of the most stressful jobs, due to the nature of the always changing scenarios during live events.
7.- Provide participants info and material: information about the maps, how to get to the venue, or things to do after the day in case of multiple-day events (museums, restaurants nearby..), or making the presentations available was never easier than using a mobile event app.
8.- Communicate live, conducting polls or including a feature where the attendees can send questions to the speakers.
9.- Collect feedback: useful to get insights on the things that worked and what needs to be improved for future meetings, and get to know the opinion of the audience about relevant topics. 82% of marketers can’t quantify data from attendee interactions at events.
10.- Engage audiences/Gamification: easier than ever using a mobile event app, since 90% of adults aged 18-34 own a smartphone. It’s a very effective tool to gamify an event, like include rewards to the most participative attendees.
At E-lixir we’ve been developing solutions for events for 5 years and we have +10 years experience in the industry, so do not hesitate to contact us to know how we can help you boost your events