Branding is the art of building a brand. It is to develop a strong, clear and positive image that is enduring in the minds of your target audience, based on rational and emotional aspects at the same time. It involves connecting business strategy with the consumer experience.
We develop strong concepts and we help you develop your brand image through digital solutions. We work on the four areas of the brand: people, communication, product and business environment through the analysis of your target audience.
“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”Antoine de Saint-Exupéry
What is it?
It involves creating a clear and positive image of brand in the minds of your target audience. It should influence by rational and emotional level to generate public loyalty to your brand.
We research your audience, analyse their behaviour and develop your brand based on objective data but without forgetting something important in branding: Passion. We build stories that appeal to emotions.
What is it?
Multichannel campaigns are used to deliver the message through different channels to reach the target audience, using a different message for each channel.
We create, launch and manage campaigns taking the more effective way to communicate the right message on each channel. We integrate each message in an overall communication strategy that generates a solid, clear and positive brand.
What is it?
Videos are an excellent way to communicate through using content. 50% of the traffic on mobile devices is video format and 55% of online users open at least one video a day. It is estimated that in 2018, 79% of mobile traffic will be online videos.
We create videos for our clients to achieve specific objectives, be it creating brand awareness or to generate leads. We have a team of video creation experts to cover the entire process, from the initial idea, screenwriting, animation, recording, editing and post production.
We develop all kinds of video: for social media campaigns, corporate videos for internal meetings and events, video tutorials, case studies, video product or spots.