Video killed the radio star. And then became the king of content on the Internet. In 2018 it is estimated that 84% of all web traffic will come from video content. A hundred million users watch online videos daily. 9 out of 10 people watch the videos from the brands they follow in social media. And, what´s more important, 65% of them go and browse the brand website after watching the video. If your company is not using video marketing in your content strategy, do it before it´s too late!
Easy to be consumed, video content doesn’t require any effort from the viewers. And they have proved to be a very efficient way to communicate, about our brand, our products or services, or about our corporate values. An image tells a thousand words. A one-minute video is able to communicate the same as 1,8 million words. If you can say what you want in a video, your communication will be more straight-forward. And way more engaging.
Videos are shared widely across the web, social media, and on mobile devices, and increase conversion rates. A landing page with a video increases up to 80% the conversions. And videos are far more likely to go viral and spread rapidly. Still not convinced? There´s more.
There is more data backing the online video content strategy, as it boosts brand awareness: 80% of users remember better a brand after watching videos about it. 90% of online shoppers agree that watching videos of product/services help them to make purchase decisions. 42% of Internet users admit to have switched from television to watching videos online. More and more influencers are becoming youtubers and engage hundreds of thousands.
Developing an online video content strategy don´t mean necessarily big budgets. Making the videos is not expensive at all. No need to involve a big production teams as the tv spots usually do. Today´s available technology enhances video production and editing with just a video camera and a laptop. Just need to know how to use them, and more importantly, have a clear idea of what you want to communicate, the story you want to tell, to get the most of it.
We can help you with that, no doubt!